Vantage is a leading UK software supplier. They help organisations manage incidents, risk, compliance and more - all under one license. With over 30 years of experience, Vantage Technologies had grown to be a widely recognised provider and they needed a new look to match. They approached us with the challenge of reworking their brand name and creating a completely new visual identity in line with their mission, vision & values.
A brand re-awakening
Our team wanted to give the brand a new lease of life to finally reflect the modern values of the company.
We worked with the now-renamed Vantage in live workshops to discover the core of both their identity and their goals. This created the foundation for a strong visual personality that matched their brand archetype while also speaking to their current and potential target audiences.
“Our branding team really enjoyed working on this project. Together with the Vantage team, we crafted a brand strategy and visual identity that would help to position them as a market leader within their industry. The tick concealed within the ‘V’ of the icon denotes the trusted & approved nature of the services and products they offer, whilst the bold black and amber colour palette makes the brand memorable.”
— Art Director
Online product with an offline presence
As a software supplier that utilised traditional, offline marketing methods, it was important to show how Vantage’s new brand would look in both the digital and physical world. We applied the new identity to potential assets, allowing Vantage to envision how their brand could look when rolled out at trade shows and conferences.
This ultimately ensured that Vantage’s brand refresh not only gave them a more modern identity, but also a blueprint to follow when applying their brand going forward.
“We can’t fault Supremo. We approached them for a rebrand since our old branding was outdated. The process from start to finish was so well managed, and they delivered a brand identity that we are very proud of and represents our business and goals. One of the many things about Supremo that impressed us was the turnaround times. We were working on a relatively short timescale, and they took this into account and delivered. We will be using Supremo again.”