Mavericks: Proving Grounds

Automaton approached us to help promote their latest game, Mavericks: Proving Grounds. The goal? To rally gamers ahead of the next big Battle Royale shooter that would feature a player count of up to 1,000 players per game!

  • UX Design
  • Art Direction
  • Web Development

The Brief

UX Web Design and Development

Once the job was in, we met the Automaton team at their studio in London to discuss the project and rather excitingly, playtest the game. We got to know each others processes, discussed project goals, finalised the sitemap and left with a much better understanding of what Automaton were wanting to achieve.

The brief was clear, to create a simple user experience that would showcase the impressive features Mavericks: Proving Grounds had to offer. The site had to excite potential gamers and encourage them to purchase an early access game pass.

UX Stage

Wireframes & UX

The next step of the process was to create a wireframe structure of the whole site, both desktop and mobile, highlighting the amazing in-game assets whilst keeping to the best UX practices.

Mavericks: Proving Grounds Gun

Working Together

Design Collaboration

We worked with the Automaton team, offering art direction to enhance each asset they had to their disposal. We discussed animations, page transitions and interface features ready for our development team to experiment with.

The Fun Stuff

Development Experimentation

Automaton wanted to see what we could come up with and were happy for us to experiment with all sorts of things. Typographic effects, mouse cursors, button glitches, parallaxing images. We had a lot of fun at this stage and came up with some really nice animated features.

Mavericks: Proving Grounds Gun

Mini Game

Know Your Environment

One of the key in-game features is that you can track enemy players. We came up with a find and click mini-game that you can play on the site which then teaches you more about the games tracking system.

"The team are nothing short of consummate professionals in their work. We brought them into work on the website for our video game, Mavericks: Proving Grounds, and they were fantastic. Working alongside our internal teams, they provided a site that was nothing short of brilliant – exceeding my expectations from a creative standpoint. They are a wonderful team to work with and I will definitely look to them again in the future should the opportunity arise. Thanks Supremo!"

Chris Malby-Tynan - Automaton

Ready Up!

Dive into the world of Mavericks: Proving Grounds and experience the interactive site for yourself.

View Live Site

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