CandyDrop is a vegan confectionary brand that delivers mouth-watering pick'n'mix boxes to customers across the UK. Their service offers an affordable and convenient alternative to traditional in-store sweet stations. We created a brand identity that reflected their wide offers of confectionary for delivery - both the traditional favourites, along with new inventions of their own.
Changing the game for midnight snacks
We worked to create an intriguing identity that would highlight the unique personality of the brand as well as clearly communicating the company’s high-end offerings.
We achieved this by creating a logo that was an abstract, geometric depiction of a sweet wrapper, as well as developing patterns that reflect the feeling of excitement and indulgence. These two elements were then paired with copy that conveyed secrecy and exclusivity to create the brand’s mysterious personality.
Making a mark
Next we rolled out this new identity across varying assets. This included sweet packaging, mailer boxes and marketing material to showcase the product as well as the brand.
The taste of success
We set out to create a fun yet mysterious brand that would stand out in the candy-on-demand market. Now it was time to create the website to match.
The UI of the website focused on showcasing the ethos of the brand, both in the messaging and the imagery. This resulted in a structured yet creative website that would intrigue the user to explore while still keeping the focus on e-commerce.
Visuals to make your mouth water
The website utilised brand patterns to reflect the dynamic personality of the brand and mimic the sweet sensation on your palette. It also focused on lifestyle imagery to show the viewer the delicious sweets on offer to spark their cravings.