Brand identity is an integral part of a business as it helps to communicate brand values and personality. As a business evolves, so should its brand. Every strong brand needs a lick of paint every once in a while, so how can you tell when it’s time for your brand to have a refresh?
Your brand looks dated
Do you find yourself constantly apologising for how dated your brand identity looks? Every brand goes through a refresh at some point. Nowadays, every brand needs to be on their A-game. Even major brands such as Coca-Cola, McDonalds, Netflix and Instagram have gone through various brand identity tweaks throughout the years.
Your brand audience has shifted.
If your brand audience has changed, your brand needs to evolve too. Your brand identity needs to appeal to your target demographic. Therefore, if you’re looking to target a whole new audience, it makes sense to adjust your brand to achieve that.
Your brand doesn’t stand out from your competitors anymore.
Do you find new competitors cropping up with eerily similar brand identities and approaches to yours? It’s important to stay ahead of the game and stand out from the crowd. In that event, you might need to step up your branding with a refresh.
It’s visually inconsistent.
Are you finding that as your brand grows, it’s becoming more and more visually inconsistent? Your brand identity needs to remain consistent across all platforms in your business. If your business is putting out content that looks different each time, you’re going to struggle to increase your brand awareness and recognition. The solution may be a set of refreshed brand guidelines, that way all of your brand rules are set in stone and you can avoid any inconsistencies.
Your brand identity no longer reflects your brand values.
If you find that your brand isn’t representing the values that your business holds, you might need to consider a refresh. You’ll find that if your brand isn’t effectively conveying your brand values it won’t resonate well with people.
Your brand is expanding.
If your brand is expanding you’ll most likely need to reevaluate your brand identity. Whether it be expanding into new territories or forming a new partnership, your brand identity will need to be adjusted accordingly.
If you’ve found yourself nodding your head along to any of the points above, then it may be time to consider a brand refresh.
Here at Supremo, our team can help you with any of your branding needs. Whether that be a few visual touch-ups or a huge brand overhaul. Simply fill out our project planner or get in touch with Ellie below.