Ideal Insight

Ideal Insight are a creative agency who specialise in video and social media campaigns. The Ideal Insight team approached us to design a stunning modern website that would showcase the quality of their videos to potential clients.


The Challenge

An engaging platform to showcase quality videos

The Ideal Insight team wanted the website to feature a selection of their best video content. In line with their brand guidelines, they wanted the website to have a slick and confident feel with strong typography and plenty of spacing.

Our main challenge was to make sure Ideal Insight’s videos would load quickly and play seamlessly on all devices. While our primary goal was to showcase the videos, the website would also promote Ideal Insight’s brand. So we needed to create an engaging interface that would complement the videos but not distract from them.

UX Wireframes

Because users’ attention would be focussed on the videos, the site needed to be very intuitive to navigate. We built a series of wireframes to ensure layout and navigation was as simple as possible from the outset.


Next, we created a series of prototypes to refine the site’s visuals and content. Here we worked closely with the Ideal Insight team. The team could click through each prototype version to experience browsing from the users’ perspective. This made it easy for them to choose appropriate content for each page.

Compelling videocontent, tailored to you. Future-proof your business today with engaging content that leaves a lasting impression. Our full, in-house, creative crew carries years of industry experience, allowing us to create effective content, bespoke to your business.Based in London and New York, our dedicated account management team ensure your project is managed, delivered on-time and to the highest quality. View our services in more detail using the links below. Your Dedicated Creative Production Team We are Ideal Insight, a creative agency specialising in producing compelling video and social campaigns that inspire action. Based in London and New York, our dedicated account management team ensure your project is managed, delivered on-time and to the highest quality. View our services in more detail using the links below. In a world that’s driven by visual content, market research needs to be doing more to keep up. The industry needs to be better at simplifying the complex, communicating the story that sits within the data and making the commercial message clear and Video Insights; it’s a no-brainer Posted on 01/03/2019 by Leigh Read more Russel Partnership Featured Case Studies The Russell Partnership Collection required a brand new ‘sizzle reel’ promotional video for their new website that would be a featured on their homepage. View case study


Working to Ideal Insight’s basic guidelines, we developed a bold typography style. For a balanced look we’ve contrasted a modern serif body font with san-serif headings. We also created a clear hierarchy by contrasting font size and colour, which makes the text very easy to scan.

Custom Iconography

We created unique icons to describe the key benefits Ideal Insight offer. These icons enhance the Ideal Insight brand and help users see benefits at a glance. We’ve passed these to the Ideal Insight team for use on their future marketing materials.


Here’s where we put all the elements together to build the interface. Working from Ideal Insight’s basic guidelines we’ve created unique visual details that combine to promote the brand, such as stylised frames, buttons and borders.

Mobile Designs

Customers would be accessing the website from desktop and mobile, so it was essential to optimise the site for different devices. We’ve designed the layout to be fully responsive and offer an engaging experience for both touchscreen and desktop interaction.

Transitions & Animations

We’ve developed slick transitions and animation effects to give users an immersive experience. We kept the animations subtle to complement the modern theme without drawing attention away from the video content.

A Challenge To Optimise Performance

Videos take up a lot of bandwidth which is why they sometimes slow down the load speed of a website and fail to play correctly. We worked with care to resolve any playback issues, adding features like previews of video content to preserve bandwidth. These previews also give users an insight into the content of each video without having to access the full case study.

The finished platform plays videos without any lags or jumps, with fast load speed across all pages.

Custom built Page Builder

We’ve created a custom page builder to give the Ideal Insight team full control over the site. The team can create new pages, rearrange layout and edit their content. We’ve also developed templates which the Insight team can use to create on-brand landing pages for marketing campaigns.

"We worked with Supremo on the Ideal Insight website and we are very happy with the innovative design and outcome of the new site. The approach to the brief was fantastic and the consideration of all post-live edits has been great. The feedback from our clients has been very impressive! We look forward to working with you as our external web-dev resource moving forward! Thanks from the Ideal Insight team!"

Leigh Ritchie - Ideal Insight

The ideal solution

Working with care and attention to detail we’ve built a slick, modern platform that promotes Ideal Insight’s videos and brand. The website showcases their excellent video content without compromising on performance. And with our custom page builder, we’ve empowered the Ideal Insight team to update their website as their business evolves.

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